6 List To Create A Brand Name For Your Business
The suggestions below will give you ideas for creating brand name for your business.
- When building your brand, think of it as a person.
Every one of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations, how we dress and what we say. Of course for people it’s intuitive and it’s rare that you even consider what your own character is, but when you’re building a brand it’s vital to have that understanding.
- Location (Location, Location)
Like nature, the names of places and the planet’s physical features are a great place to look for naming inspiration. Cisco (from San Francisco) and Fujifilm (named after Mt. Fuji, in Japan) are companies that looked to geography in the naming process.
Geographical names connect you to a community and can evoke a variety of emotions. A mountain name is majestic while a city name is cosmopolitan. And what do you think of when you hear Chevy Tahoe? Timbuk2? Yukon?
Taking a good look at a map is a worthwhile step in any naming journey, but keep in mind that geographically descriptive names are not trademarkable unless customers specifically associate the term with your products or services
The easier it is for the brand name to be pronounced, the better it can be spread through word-of-mouth. Similarly, the fewer the number of words for the brand, the easier it is to be remembered.
Sometimes words are not spelt out the way it sounds, and people may have difficulties searching for the company on the net. For example, although “Xerox” has become an effective brand name that became synonymous with “photocopy“, it probably had some pronunciation issues when it first existed.
People might have mistaken the pronunciation with the incorrect spelling of “Zerox”. The company may have lost a significant portion of their potential customers just because these people couldn’t get the spelling right. So when it comes to ensuring that your brand can be remembered accurately, simplicity could be the best policy.
- Embrace Your Creativity
While you want your name to be easy to pronounce and remember, don’t skip over the value of creating a name that is completely unique. Not only can this make your business more memorable, but it can also provide a great opportunity for a back story, if your creative name has a special meaning.
- Make it rhyme time
Sound is every bit as important as semantics when it comes to name creation.
That’s why brand names that rhyme can be so “sticky.” Think Vudu. Lean Cuisine. StubHub. Shake ‘n Bake. The symmetry and melody of such names make them easier to remember—and harder to forget.
Your customers “get it.” A name must resonate with potential customers no matter when and where they encounter it–chances are, you won’t be around to explain it to them. Examples include Kryptonite bike locks and Repel insect repellent.
If you’re a business owner who wants to focus on growing your business and leave day to day operations to a virtual assistant, I’d like to invite you to take the next step with a FREE “Strategy Call” with UK-based outsourcing expert, Yeukai Kajidori.