Struggling on how to stand out against your competitors? Here are a few surefire tips to increase sales to your business.


1. Become an Expert in your Market

Being an expert in your field brings credibility, business and referrals. But you’ve got to work at it. It takes more than simply listing your credentials on your website; you need to be out there positioning yourself as a trusted adviser.

This happens all the time around you. Small business owners are writing blogs, hosting free workshops, and giving away white papers and newsletters – all great channels for sharing information with your target market and positioning yourself as a credible expert in your field.

Here are a few tips to help you position yourself as an expert:

Tips to Help You Start, Maintain & Grow a Small Business Blog!
Developing a Content Marketing Strategy
How to Market Your Business with Public Speaking
How to Talk to the Media Like a Pro
How to Market Your Business with an Event



2. Break the mission into specific goals.

Write down the activity goals (calls per day, proposals per month, referrals per call, etc.) that you can control. Set results goals (sales per month, amount per sale, profit per sale, etc.) to measure your progress, and track them closely. Increase your activity and measure the results. Goals focus your attention and energize your action.

John H. Dean


3. Offer Freebies.

Have you ever noticed how Sephora always gives their customers free samples of their products with every purchase? Then you have also probably noticed that Sephora doesn’t really have a slow season. People love free stuff no matter what it is, and chances are if they are shopping or using your business, they already like your products. Offering samples of products with purchase is a great way to incentivize people to keep buying.

Giving your customers freebies also makes them feel valued and important. It is a great way to give back to them and show how much you appreciate them. You are much more likely to get new customers if you market your freebies, as well. For instance, “For a limited time only, get a free sample of the product of your choice when you buy two more…” takes your products a long way due to the limited time reference and psychology behind it. Plus, freebies offer your clients an opportunity to try products they haven’t tried before.

Madie Hodges
Madie Hodges currently works on the Kabbage blog editorial and content management team.


4. Build Online Optimization
We all know your brand isn’t what YOU say it is, it’s what Google says it is. Until you are in the top pages of Google, people are not even going to know you exist. Build Search Engine Optimization, so more people can find you online which drastically improves the chances of selling your services.

Lead Generation, Online Marketing