4 Effective Ways To Get More Likes On Facebook
If it is your first time managing a Facebook page, I’m sure you’ve asked yourself “how do I get more likes on my account?” I have listed 4 effective ways to help you get more likes on your Facebook page.
1. Optimize your Facebook Page Info
Most of the time, the only thing people see from your company’s Facebook Page is the profile picture, cover image, and short description. Make sure your brand’s images and description are engaging, encapsulate what your company does, and encourages people to like your page.
Don’t stop there, make sure you fill out as much of your Page Info as you can. Select the categories and subcategories that best describe your company, include your website URL, list your address, phone number, and hours of operation (if applicable). All of this information will help your page appear in Facebook & Google search when people are looking for companies like yours, which can increase your Facebook likes even more!
2. Publish Engaging Content
Content is still king, there’s no questioning that. It’s plain and simple: there’s no way you’ll get any likes on your Page or your posts if your content isn’t engaging, entertaining and interesting.
Some basics when it comes to publishing engaging content that gets more likes:
Post on a regular basis: no one will ever like your brand if you go silent for weeks on end and then come back full force and start posting like a crazy person (or company as it may be). They also won’t interact with you if you post 7 times a day. Moderation is key here folks.
Add value: if your content is not bringing your followers value, then they’ll never engage with it. Take the time to really get to know your buyer personas and your audience on Facebook. Once you have a handle on who they are, spend ample time researching and starting to understand the content that appeals to them most. Through research you can learn what is being said around your subject and what isn’t said so you’re able to not only add value but position yourself as a thought leader.
Images: These are the best types of posts for driving engagement. Just as your content should be valuable to your followers, so should your images. Be sure to publish images your followers can relate to and will like. Also, make sure to include your logo or something that references your brand, if your photo gets shared on by your followers, you want people to still have that visual reference of who created it. Include a call-to-action: By including a CTA in some of your posts, you’re able to very nicely ask followers to like, comment or share your content. Don’t be pushy and don’t do it every single time. Sprinkling them in here or there will help you boost engagement.
Videos: Rather than solely posting links to videos, upload them to your Page. If you do this, Facebook embeds a “Like” button in the upper left hand corner of the video. This will then show to anyone viewing your video who has NOT liked your Page yet. (These videos need to be brand-original content; you can’t upload someone else’s video.)
When people share your content, your Page name travels with it. Therefore, if your followers are commenting and sharing your content, it will show in their followers’ New Feeds, increasing reach and visibility. Ultimately, helping you gain more new followers.
Inbound Marketing Specialist
3. Be seasonable
Tailor your content to the season or an upcoming holiday.
(A great way to get more shares is to do a promotion based on a holiday. Or you can emulate Mari Smith and change out your profile image or cover photo to something seasonal. People love to see personality on a page.)
4. Use Facebook Apps
I recently tested a new live video-streaming app called Vpype. The app adds a tab to your fan page called “Shows” and when you broadcast as your fan page, everyone can view by default. (You can also broadcast as your personal profile and selectively invite friends/friend lists). I wrote up a review of this app here. By announcing via Twitter, your personal Facebook profile, your blog and your email list, you can broadcast regular live Internet TV shows from your fan page and create much buzz.
Social media speaker and Trainer