6 Steps To Optimize Your Website
Along with these steps you may find your website ranking on the search engine result page (SERP).
1. Keyword Research
While it might be a dream come true, it’s not realistic to think that your site is going to rank for every keyword you could ever want. Many are simply too competitive, and a new website must do proper keyword research in order to find the right keywords. The ones you select should bring in traffic but also have an appropriate amount of competition.
Ever since Google released the new Hummingbird update, SEOs have started the shift from individual keyword phrases to topics. Hummingbird focuses more on the intent of the phrase with a better understanding of what the context means. This allows search engines like Google to answer questions with web pages even if that page is not optimized for that phrase.
That said, doing keyword research with the Google Adwords tool can still give you some good ideas for keywords. You want keywords that have low to medium competition in an area.
2. Create content
Homepage content is your business value proposition.
Focus on one primary, long-tailed keyword. What words/phrases is your audience searching for to find your product or service?
Use headlines and bullet points. Make your content easy to scan.
Split content into columns – no more than 4.
Have whitespace, so you don’t overwhelm the visitor with content.
Use links to help guide through the website.
Add relevant, small images.
With big images, layer them with text as a call-to-action.
Overall, educate the visitor.
3. Update your page title
Quick question: what are the page titles of your website? Most business owners have their page titles as simply the name of your business. This is great if your business name is perfectly optimized, but most aren’t (the best search names usually follow the City + Service format, like Kansas City Auto Body for example.)
Try changing your page titles to include your #1 keyword. This can be something as simple as “Your business name + Top Keyword” but you can get creative. Try to incorporate a slogan that includes the keyword.
The more data you provide to the search engines, the more you will get. Try to make brief and descriptive categories, url links and file names for downloadable content. Despite the fact that this kind of structure looks more friendly, it also provides more information about the page and gives relevant search results for users.
Descriptions of your links and site structure should be relevant to your content.
5. Link Building
You can also do other forms of link building such as directory submission, comments on blogs and industry related sites with a link back to your website, social bookmarking or exchanging links with other websites that are related to your business.
Founder/Internet Marketing Expert
6. Optimize Your Page for Social Media
Do you have social sharing buttons on your site, so your visitors can share the link to your site on their Facebook timeline or Twitter feed? If not, you are missing out on a potential treasure chest of inbound links. Adding the social sharing buttons is quick and easy, and can indirectly improve your chance of getting more inbound links to your page.