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Do you know the two biggest Online Sales barriers that block most business owners who are yet to break into the online world?

If you’re a Startup Business owner who wants to bypass these Online Sales barriers and push on to create your own campaign template and revamp your marketing message, then read this immediately.

Barrier #1: Not knowing how to build trust online
There are many ways to build trust online. Whether through honest reviews or repeated exposure over time, it’s important to set up the stage for consumers so that when they finally decide to buy from you, trust is already there.
Brand awareness is a key factor to gaining trust online, which almost always translates into sales. Plus, you don’t need to invest a lot of money in it, you just have to be patient and persistent. Here are some of the ways you can build brand awareness online:
  • Provide quality service to your customers. This is a no-brainer. Serving your current customers well goes beyond just closing the deal. It’s about making sure that they are happy with the results and that they keep buying from you and are recommending you to their family and friends.
  • Create, publish and share Content. Providing valuable information to your target market on social media and your website showcases what you know and what you can do. This gives them an impression that you are an expert in your field.
  • Let them see the real you. Letting your audience have a feel for and understand your brand is critical. It’s not just enough to write blogs every week, try to experiment and produce various forms of content such as training videos, podcast, and others. The key here is to show them the actual person behind the brand.
  • Don’t hide your mistakes. It’s natural to make mistakes when running a business. Your credibility increases when people see that you are able to rise up from every challenge. You can even highlight your mistakes by telling your story to your audience. Who knows, one or a few of them may be having the same problem and is struggling to find a solution. This will not only build trust, it can also create interest even among those outside your niche.
It’s very important to remember that although you can’t please everyone, you shouldn’t let it stop you from doing things right for those that actually believe in your brand.
 
Barrier #2: Not having the skills needed to bring the business online
The online world is full of solutions to a wide range of problems. If you think you need to know everything before setting up an online business, you’re wrong. The beauty of having the internet is that even when you may not have the technical skills to achieve your dreams, you can still make them possible. Here are some of the ways to do that:
  • Learn new skills. You can always learn new skills with all the online resources available at your fingertips. You can either enroll in online courses, subscribe to a podcast, attend webinars, or work closely with a mentor. Your role shifts the longer you stay in the market. In order to keep up with the new trends in your industry, it is best to regularly assess your skills and identify what you need to improve on or if you need to learn a new skill.
  • Recruit in-house employees. Although you don’t need to be an expert on all the skills needed for your business, knowing the basics and having an understanding of what needs to happen in that particular area of your business will help you recruit the right person for the job.
  • Outsource tasks. It’s not always wise to learn a new skill, especially if it would take too much of the time you could instead be spending on more important things such as devising new strategies to expand your business. Outsourcing is the best way to resolve this. This keeps your operating cost at a minimum as there are lots of virtual assistants that can do a great job for less.

 

Now that you know two of the most difficult barriers (and how to bypass them) business owners typically face when they decide to launch their business online, I’d like to invite you to a (free) Strategy Call to cut to the front of the line and jump start your Online Sales success today.
 
Click Here to schedule a FREE Strategy Call with Yeukai Kajidori!