Looking for marketing strategies proven to be the most effective for business growth? You’ve found the article that brings you top marketing tactics for both B2B and B2C situations!
Lisa Chu, Black N Bianco Kids Apparel
The most effective marketing strategy I have implemented for my business was to create a brand presence around my industry with influential bloggers. Seeking out bloggers who have credibility takes time and patience. Once I was able to compile a qualified list of bloggers I started sending out personalized emails trying to build an authentic relationship with each blogger. Offering incentives like review items, discounts and giveaways help sweeten my chances of getting my brand on their blogs. Even though the links are no-follow and have no SEO benefits, the brand awareness it brought was well worth the effort. Not only did I gain a lot of traffic to my e-commerces site, their endorsement enhanced my business image and credibility. It’s the most effective marketing strategy I have implemented because having people talk about my brand in a positive and sincere manner is the most valuable form of word of mouth marketing.
Claudia Montez, Isabelle Grace Jewelry
Use social media and your newsletter to give your social media followers and current customers fun deals they can get excited about. We connect with our current customer base by offering our newsletter subscribers exclusive JUST4ME discounts. Every week, we put one of our pieces on a special JUST4ME discount and advertise it in our newsletter and to our social media followers. Not only has this resulted in new purchases from existing customers, but it has also helped us really grow our social media and newsletter followings!
Michael Beck, Earth Class Mail
In one word, EMAIL. It is the best bootstrap strategy because it literally costs nothing to get started (MailChimp is free!). You can dip into your subscriber pool anytime you want traffic or revenue. You own the contact info forever, even if they unsubscribe you can still retarget those emails on various ad networks. If you run an ecommerce site, collecting emails is really easy – anyone that transacts can get opted into your list (there are always cart abandonment recapture emails as well). A lot of entrepreneurs have subjective apprehension when doing something like that, but it’s legal and it works. If you run a content site, collecting emails is harder but totally achievable with some effort. If you’ve got a little bit of $ to spend or can get sponsors to pony up a prize, getting emails through sweepstakes is extremely cost effective, especially running ads on social sites. You can always just buy lists too, but I would lean on that as a last resort because the quality tends to be lower than direct collection.
John Turner, QuiteKit
Kayla Ethan, Rebates zone
That is highly dependent on the nature and size of the business. However, for small B2C companies, I have found through personal experience that social media is an excellent tool which can provide some really cool insights about your customer base, especially if complemented with info from Google Analytics.
It takes some time and effort, but once you are set up on Social Media the results can be really good. I recommend setting some budget aside for boosting posts on Facebook and Instagram. This is one of the best ways to advertise for small businesses, just make sure that you set the targeting options to the exact people you want to reach.
Once this was possible organically, sadly Facebook has introduced new rules that make it very difficult. But, it still remains a very good way.