One of the key goals for International or multilingual SEO is to make each of your global website as local as possible. Below are well known Experts who contributed their tips for this week’s article:
Katrina Reger, Blue Compass
When a company expands into International markets, it must consider the end users’ language. This goes far beyond relying on Google Translate. Hire a professional translator to make sure the site’s SEO elements (content, meta description tags, and title tags) “speak” to its targeted users.
Also, a website targeting international users should use images that reflect those users. The site images should also account for cultural nuances.
Elena Lockett, FM Outsource
Localized content: making sure your content and the products/services you mention are in the local language is crucial. conduct keyword research for each country you intend to branch out to and use those for the websites specific to each country
Geo target settings: some websites have one international website with each separate country’s content placed under a different directory e.g ‘www.domain.com/uk/’ for the UK site, you can set up geo targeting for your content by placing profiles by directory and specifying the target country for each directory.
Link building from local websites in the local language as often international websites tend to have fewer inbound links from international websites compared to their home website
Alex Reichmann, CEO of iTestCash
A useful SEO strategy for international businesses is to pitch article topics to websites relating to your industry. To do this you can simply search and read about websites relating to your business and think of a topic to write for them that displays your expertise and provides original and useful information for their readers.
The SEO benefits of doing this are that Google will see after a while that you are getting linked to from international websites which boosts your credibility for search engines. Another benefit of this strategy is that you will also get your brand in front of other customers from around the globe.
If you’re a business owner who wants to focus on growing your business and leave day to day operations to a virtual assistant, I’d like to invite you to take the next step with a FREE “Strategy Call” with UK-based outsourcing expert, Yeukai Kajidori.